PND and car GPS hinder the development of GPS navigation mobile phones

GPS navigation market personal application products are divided into portable PND, car GPS and GPS navigation mobile phone several categories, and follow the law of your rise and fall, portable GPS and car GPS market share growth is bound to compete for the GPS navigation mobile phone market. Occupation rate. Although many research institutions have reported that the global PND will slow down in the future, GPS navigation mobile phones will grow at a faster rate. However, considering that China's GPS navigation market has not yet entered the growth period, the corresponding car GPS navigation retransmission rate is extremely low, and there is still room for increase in portable GPS popularity, so the growth of future GPS navigation mobile phones cannot be blindly optimistic.

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High-end cars such as BMW and Toyota have increased the number of models equipped with GPS navigation functions, and the GPS navigation function has been extended from high-end models to mid- and low-end models. The highlight of the low-end car with GPS navigation is bound to attract the attention of the majority of car consumers, and the competition in the GPS navigation market will be more intense.

Portable GPS still occupies the leading position in the domestic GPS navigation market, and is popular among motorists because of the integration of current hotspot functions such as CMMB digital TV, speed radar, and rear view. The functions of portable GPS navigators are more and more, and even the Internet access function is available. It is impossible to integrate the telephone communication functions when the mobile communication functions are integrated. By then, the boundaries between GPS navigation mobile phones and portable GPS navigators will be blurred.

In particular, the country's series of plans to revitalize the economy, the introduction of a series of incentives for the car incentives, stimulated the vitality of the automotive market, with the revitalization of the automotive market and GPS navigation in China, the market share of the car GPS is bound to enter a period of growth. The portable GPS navigation products still have room for improvement, and will further occupy the original pedestrian navigation field of GPS navigation mobile phones.